The work happens between rooms
Technology projects rarely fail on the technology. They fail in the gaps between groups that describe the same thing in different words. This work comes from time spent inside each of those rooms, and it lives in the space between them.
Those who build
Developers, data teams, engineers
Code written and delivery run first-hand, so the conversation with a technical team is a real one.
Those who decide
Executives, boards, programme owners
Architecture and risk turned into options a leadership team can choose between, with scope and expectations handled early.
Those who fund
Investors, grant bodies, budget holders
The business case and the story, built around what the person across the table needs to hear before committing.
Explaining to a developer what the business meant, and to the business what the developer can deliver.
Range
Deeply technical and at ease in a boardroom. The breadth is the point: it is what makes the translation accurate.
- Technology strategy
- ERP direction, vendor choices and roadmaps for organisations that cannot afford downtime.
- Analysis
- Econometrics, machine learning and business cases that hold up when someone checks the numbers.
- Delivery
- Programme and project leadership across many workstreams, teams and decision forums.
- Engineering
- Hands-on with data pipelines, Python, SQL and C#.
- Commercial
- Go-to-market, pricing, customer validation and investor material for early-stage companies.
- Adoption
- The part after delivery, when people have to start working differently. Training, AI tools, plain language.
Background: developer, project lead, strategy consultant at EY, co-founder of a deep-tech company out of Antler. Also a private investor.
Advisory
Booked by the session. For founders, leadership teams and investors.
Advisory hour
One question, worked through properly: a technology choice, a business case, a second opinion before a decision.
Book the hourWorking session
For a technical team and a leadership team that need to leave the room with one plan.
Book a sessionLonger engagements
Strategy and transformation work over weeks or months, and a small number of advisory roles.
Start a conversationPitch an idea
Building something and working out how to take it further? Send a short pitch. The most promising ideas get a conversation about the way forward and who to talk to next.
Send a pitch- The problem, and who has it.
- What you are building, and why you are the ones to build it.
- Where you are today: idea, prototype, customers, revenue.
- What you need next.
Press
Notes
Essays on technology, investing and the economy, and now and then on culture.
Arriving on Substack
Culture
Fashion and editorial work
A long-standing interest in fashion and how it mirrors the way society changes. Photographed and interviewed for Harper's Bazaar Vietnam in 2025.
Harper's Bazaar Vietnam, March 2025. Photographer: Iryna Nesterenko. Production and creative direction: Dilda Abilova and Iryna Nesterenko. Styling: Dilda Abilova.